HEARD IN THE LUNCHROOM*



The world needs another TV show about spoiled 20-somethings who jet set like the world needs another Brody Jenner .
(On second thought, I'd vote for a cloned army of Brody's any day of the week)

Mogulettes (young, female moguls in the making. Get it?!!?!) is the latest trash written by none other than Plum Sykes (Bergdorf Blondes, various Vogue articles) about gorgeous women in their 20s who are business leaders.

Hm. Well it is a believable storyline for most twenty-somethings. Hell, half of my friends are mogulettes, aren't yours?

Patrick McMullen plans to release an i-phone magazine.
Of what you ask?
Photos centered around (three guesses and the first two don't count!) he and his expensive friends doing expensive things.
It is a novel and unique idea. I mean, when do we ever look at paparazzi shots of shi shi socialites and celebrities?

Elvis Costello is hosting a talk show on Sundance "Spectacle: Elvis Costello With . . .," lots of cool people, I would presume. He told Condé Nast's yearly Fashion Rocks publication that he wants to focus on "people's interest in music or art, the things that have stirred their curiosity." Does Paris Hilton and her line of hair extensions count?

*James Franco cuts the Pineapple Express stoner do and opts for the GQ-ified look. I'd say it's an improvement. But they're calling him the next James Dean. I don't know about all that...