I was thinking of a snarky headline about the inherent dullness of Alex Balk and Choire Sicha's newest baby, The Awl, but thought: "No. Let's not be "counterintuitive" for the sake of being "counterintuitive" let's just write a nice little thought piece."
So I put aside shining my own self-indulgent word daggers for another time and instead focused on the plain and simple. The Awl: be less stupid.
Hm. That is a loaded phrase, indeed, from the two former Gawker editors. But (now that they mention it) there's little (or NONE) of the clever word pun-y headlines, splashy, celebrity dart throwing, ("reality show linkbait" as The Awl mentions in it's "About" button) or even any of the sensationalized media or political gossip that made Gawker the traffic and advertising darling of the '00s.
Instead they talk about a Pixies box set that retails at $450. Hey. We like the Pixies. That's cool. And then how Chicago will name this Thursday as "Talk Like Shakespeare Day" to celebrate the 445th anniversary of The Bard.
Right on.
Our simple brains are going into bite size, picture-friendly withdrawal, but as Choire refers to Depeche Mode as the "Pink Floyd for homos" we wonder if this is what Gawker may look like look without pictures of Kate Moss's ass.
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