Friday, April 17, 2009

Conde Nast's Dwindling Ad Pages







For all of you just tuning in, I was once a Conde Nasty.

While the idea of working in an office seems positively arcane now, back in 2007 and 2008, I'd wash myself, squeeze on the F train, and slink into the honorable 4 Times Square building five days a week.

I always felt like a knock-off Target version in the elevator. Artfully messy hair and criminally expensive shoes never looked so haute. I still remember the abhorrent amount of Styrofoam used in the cafeteria. Shout out to the stir fry guys.

Really, I just liked gazing at my e-mail address: melissa.noble@condenast.com. It sent arrogant chills through my limbs. Those red editing marks couldn't even touch me.

Anyway, Conde Nast is definitely feeling the economic crunch. Nearly every title, minus Gold World (of all publications) experienced a decrease in ad pages from 2008 to 2009. While this alone may not be groundbreaking, some publications -- Wired, Portfolio and W -- decreased as much as 50%.

This is further proof for anyone with delusions of Glossy Masthead Granduer that you'd be better off honing a more marketable skill.

I hear Apex Tech has reasonable rates. I'm thinking of a double major in plumbing and refrigeration with a minor in auto body repair major.
Triple threat.

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